They say nothing sticks quite like a first impression, and as real estate agents we know this fact all too well. A prospective buyer will have made up their mind for the most part within the first 30 seconds of seeing a house in person. That’s why it’s so important to take advantage of every impression you can make if you want to get top dollar and interest for your newly listed property.
Everyone has their own tips and tricks, and of course there is on one-size-fits-all solution for getting buyers interested in your listing. With a bit of experience you’ll get a better idea of what works and what doesn’t, as well as which techniques you can employ to make an otherwise bland listing remarkable. Here are some things you can try, or simply use as inspiration for your next open house:
Beautify The Curb
The front yard and front of the house are the first things that a prospective buyer will see when they arrive at the property, this much is fundamental. If the curb appeal of the property you’re showing simply isn’t up to snuff then don’t sweat, there are things you can do to make it work better for you. A super quick fix is to put some potted plants near the front door, preferably with colorful complementary flowers. There’s no reason why you can’t bury some plants either, or install some temporary lighting if it’s later in the season.
Utilize Sense of Smell
As a prospective buyer walks through the door you can subconsciously make them feel more welcome by infusing aromas throughout the house. Subtlety is key here, a strong aroma can be downright offensive and headache inducing. Plus, if the odor is quite strong they might be wondering what you’re hiding. Opt instead for an oil diffuser or perhaps bake some cookies in the oven just prior to showing. This also gives them something to snack on – more on that in a bit.
Bring In Staging Furniture
While it’s a bit on the costly side it can be incredibly helpful to bring in some staging furniture when you’re showing the house. Even if the previous owner loved their house the way it was, they probably don’t have the eye of a true interior designer. By bringing in a professional who knows how to make the interior look its best, you can really show prospective buyers the full potential of a property.
Offer Some Snacks
What better way to make people feel welcome in an unfamiliar home than to offer them something to eat and drink when they enter. Even something as simple as some bottled water will do the trick, but there’s nothing wrong with some snacks either. Cookies, small sandwiches, pastries, etc. are all great offerings. Avoid crumbly foods that may make a mess to make your life easier after the showing.
Make A Personal Connection
There’s nothing quite like a human connection, and even if your tired or stressed you can’t put off the important step of making a connection with any prospective buyers. Ask them about their search – what are they looking for, why they want to move, etc. Try to find ways you can match this property to their needs. Make sure to smile and make eye contact as always, and really make them feel comfortable with the house that they are in.
